Consumer Analytics

Malware has reportedly been stealing payment card data from a direct-to-consumer subsidiary of CPG giant Procter & Gamble.

The era of “big data” was supposed to change the game for marketers.

Retailers who get to know their shoppers will have a happy holiday season.

A memory foam bed-in-a-box mattress brand designed for every kind of sleeper has found success by designing superior products based on customer data.

Consumers will blend the mobile and brick-and-mortar channels this holiday season.

Holiday shoppers are looking for discounts and also for free shipping (even if they have to wait for it).