Consumer Analytics

Malware has reportedly been stealing payment card data from a direct-to-consumer subsidiary of CPG giant Procter & Gamble.

The era of “big data” was supposed to change the game for marketers.

Retailers who get to know their shoppers will have a happy holiday season.

A memory foam bed-in-a-box mattress brand designed for every kind of sleeper has found success by designing superior products based on customer data.

Consumers will blend the mobile and brick-and-mortar channels this holiday season.

Holiday shoppers are looking for discounts and also for free shipping (even if they have to wait for it).

Flip Fit aims to bring the “fitting room to your living room.”

Holiday shoppers are fairly consistent when it comes to their favorite stores.

Almost all consumers have tried using online coupons.