Consumer Analytics

A fast fashion retailer is speeding up the process of locating and signing social media influencers to host livestream shopping sessions.

Kroger’s retail media business is designed to maximize advertising effectiveness by responding to individual customer needs.

Keep your eye on the three Bs this summer: Bats, brows and binders.

Retailers should prioritize offering everyday value over brand-focused discounts, according to a new survey.

A majority of consumers — across demographics and geographies — are reimagining their values and basing purchasing decisions on factors beyond price and quality.

In the U.S., online sales during the June 21-22 Amazon Prime Day shrank 1% from Prime Day 2020, according to Salesforce Shopping Index data.

A Midwest discount chain is applying the concept of clicking a product online to obtain more information to in-store displays.

More than four in 10 consumers have used a virtual try-on feature while shopping online.

E-commerce is expected to build on its strong 2020 performance, with strong Prime Day sales contributing.

As confidence arises, more consumers are looking to head back to stores and restaurants.