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RSR Research: Retailers doubt marketing proficiency
Walnut Creek, Calif. – While the percentage of retailers who think they know about their customers is rising, fewer retailers think they are proficient in using that knowledge for marketing purposes. According to a new study from RSR Research, “Retail Marketing 2013: Organizational Drift,” 36% of retail marketers said their customer loyalty program is a foundational element of their marketing strategy in 2013, compared to 32% last year.
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Fiesta taps AMTdirect’s real estate management expertise
Charlotte, N.C. — Fiesta Restaurant Group has selected the AMTdirect software platform to manage its portfolio of more than 300 company-owned and franchised locations in the U.S. and Latin America.
AMTdirect’s integrated platform will streamline processes, consolidate real estate data across the business and provide Fiesta with a 360-degree view of its entire portfolio.