-
Simon receives sustainability recognition
Indianapolis — Simon Property Group has received recognition for its sustainable efforts.
First, SPG has been named to the 2013 CDP Global 500 Climate Disclosure Leadership Index (CDLI). The annual index highlights FTSE Global 500 companies that demonstrate leadership through disclosure of information regarding climate change and score within the top 10% of the five hundred companies assessed. This is SPG’s fifth CDLI award and its third due to top score on disclosure of green house gas emissions and energy use.
-
Is Loyalty Right For Your Retail Brand?
By Joe Easley, Sr. Director, Business Development & Product Strategy, Kobie Marketing
As retailers continue their quest for deepening customer engagement, they’ll often turn to a loyalty program. Yet high membership numbers are deceiving because engagement levels are actually stagnant. This poses the question, are loyalty programs right for every brand? How do brands choose the right strategy for customer engagement and the overall integration of the loyalty program within the brand?