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Survey: Showroomers more loyal to retailers than non-showroomers
Minneapolis -- Contradicting claims that showrooming undermines retail sales, new survey results from loyalty management company Aimia revealed that showroomers exhibit more loyal behavior than non-showroomers, making them an ideal target for retailers.
Retail showroomers, who browse for items in-store before using their smart phones to find a lower price online, were also found to be active participants in loyalty and reward programs, according to the "Through the Looking Glass" retail brief released on Tuesday.
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CBRE launches global green research challenge
Los Angeles -- CBRE Group on Tuesday announced the launch of the Real Green Research Challenge, a four-year, $1 million commitment to fund leading-edge sustainability research and innovation relating to commercial real estate.
CBRE said it is accepting submissions for research proposals, with the goal of developing solutions to the industry’s critical environmental challenges.