Business Intelligence (BI)

Kroger has unveiled a bold initiative to digitize every aspect of its physical store in an effort to measure a breadth of operational metrics to enhance the shopper experience.

Armonk, N.Y. -- IBM said Tuesday that its Watson unit has invested in Fluid, a digital commerce firm, to develop personalized shopping applications using IBM’s cognitive computing tools.

Whole Foods is experimenting with transforming food waste generated at stores into organic fertilizer by using a piece of equipment called the WISErg Harvester.

The Harvester is a piece of equipment with a footprint about the size of a typical pallet that promises to change the way retailers dispose of food waste. The Harvester unit ingests food scraps from overripe produce and unsold prepared foods and converts them into a liquid that can be made into an organic fertilizer.

Mountain View, Calif. – Google is reportedly piloting a service known as In-Store Attribution Transaction Reporting in AdWords that lets retailers compare how their AdWords Internet search campaigns affect in-store sales. According to the Wall Street Journal, the service matches data from anonymous tracking cookies to in-store sales data provided by technology providers including DataLogix, Acxiom, LiveRamp, and Epsilon.

Nashville, Tenn. - Cybera Inc., has hired Jeremy Landa as it new senior VP of finance Jeremy Landa. Landa will be part of Cybera’s executive team, responsible for providing strategic financial leadership to support the company’s growth and expansion.

Prior to joining Cybera, Landa served as CFO of Simplex Healthcare. During his career, Landa also oversaw the corporate strategic planning process for Gaylord Entertainment.

Deerfield, Ill. -- The rapid adoption of Walgreens’ Balance Rewards loyalty program, with nearly 80 million members, has earned the chain a ranking among top business technology innovators in the U.S.

Walgreens is ranked No. 60 on the 2014 InformationWeek Elite 100.

 San Mateo, Calif. – Social media monitoring and management software provider Viralheat is adding integration with the Salesforce Desk.com customer support app to its analytics platform. Viralheat is designed to allow businesses to perform all of their social content needs within a single social management platform.

MasterCard is in the process of acquiring Pinpoint Pty. Ltd., an Australian provider of loyalty and rewards services to financial institutions across the Asia Pacific region. The transaction is expected to close in the second quarter of 2014.

Pinpoint was founded in 1984. Headquartered in Sydney, it has a growing footprint across the region into markets such as China, Hong Kong, India, Taiwan and Japan. Its customer base includes financial institutions and merchants.