Business Intelligence (BI)

Chicago — BrightTag, a provider of real-time, cross-channel marketing technologies, has changed its name to Signal to reflect its focus on helping marketers strengthen the signals between brands and customers. The company also unveiled its Open Data Platform, a patented suite of products designed to help brands make their data and marketing technologies work better together to drive increased engagement, loyalty and conversions.

New York — Managed analytics provider Ugam is releasing a comprehensive electronics category intelligence solution which provides product pricing, assortment and content intelligence to help electronics retailers determine which products to offer, at what prices to sell them, and how to best describe them in order to optimize margins and maximize profitable conversion rates.

Irvine, Calif. — PriceSpider, an online retail marketing service provider, is rolling out a re-pricing engine that enables manufacturers and resellers to automatically adjust pricing based on preset or on-the-fly criteria as it pertains to competitive market activity. The PriceSpider re-pricing engine provides the actionable data needed to set rules, manage strategy and optimize pricing activity with visibility into the market.

Midvale, Utah — Increased selling, general and administrative expenses were a key factor in Sportsman’s Warehouse Holdings Inc. swinging to a net loss of $3.37 million in the first quarter of fiscal 2014, compared to net profit of $4.46 million in the same period a year earlier. The retailer plans to open eight new stores during the fiscal year, including four in the second quarter.

Net sales dropped 3% to $132.4 million from $136.5 million. Same store sales decreased by 18.1%, primarily as a result of the decline in demand for firearms and ammunition.

Digital business company Acquia launched Acquia Campaign Cloud, offering customers a software as a service that it says is faster and more affordable than similar products like the Adobe Marketing Cloud.

With a single dashboard that’s meant to help manage client campaigns, as well as templates and multichannel delivery opportunities, and the company’s Cloud Site Factory powers the Campaign Cloud. The new service also comes with Acquia Lift and the recently acquired TruCentric, which personalizes experiences with content.

Hilo, Hawaii — KTA Super Stores, a six-store supermarket chain serving the main island of Hawaii, has finalized upgrading Symphony EYC G.O.L.D. to the latest software version. The new capabilities including direct store delivery (DSD) and invoice reconciliation are the first step in KTA’s incorporation of the latest enhanced version of Symphony EYC’s merchandise management system, which is planned to be implemented across all of its island stores.  

Mindshare Technologies acquired Empathica last year, rebranded the company as InMoment and launched a new customer experience optimization platform called the Experience Hub.

New York — More than eight in 10 (83%) consumers prefer shopping in traditional grocery stores. However, a new survey of more than 1,000 consumers from PwC, “Front of the Line: How Grocers Can Get Ahead for the Future,” indicates more than half of the shoppers surveyed complained of long lines and crowded stores.