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Shrinking Big Data Down to Size
Retailers have long been urged to employ Big Data analysis to uncover big insights into how their business is performing, how their brand resonates among consumers, and whether their customer experience meets expectations. But the new trend in Big Data is applying much more refined analysis at the granular level to uncover small insights that can combine to reveal even larger truths.
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Moody’s: Physical stores key to retailers’ online growth strategy
New York -- A physical store presence is key to most retailers for their online growth strategy, according to a new report by Moody’s Investor Services. Based on existing data, Moody’s estimate online sales as a percent of total retail sales are just 6% today, and will increase to 7.1% by 2016, and potentially reach a double-digit (mid-teens) share of the total retail sales pie in about five years.