Business Intelligence (BI)

Armonk, N.Y. -- IBM Corp. announced it will acquire digital marketing technology provider Silverpop. The Atlanta-based Silverpop allows marketers to target highly personalized offers and promotions. IBM said the technology will enhance its enterprise marketing capabilities.

Financial terms of the deal were not disclosed.

Colorado Springs, Colo. – Acellos is integrating its Prophesy Dispatch TMS (transportation management system) productnwith MacroPoint, a service that provides location tracking for brokered loads. The integrated solution provides transportation brokers with a way to automatically track loads including arrival, departure from stops and GPS position updates.   

Salisbury, N.C. – Delhaize America has entered into a multi-year agreement for Revionics Life Cycle Price Optimization solutions, which include Revionics Price Optimization, Revionics Promotion Optimization and Revionics Markdown Optimization. The agreement also includes Revionics Advanced Analytics services: key value item (KVI) analysis, item clustering and market basket analysis.

Reston, Va. – Clarabridge, Inc., a provider of intelligent customer experience management (CEM) solutions, is acquiring Market Metrix, an enterprise feedback management platform in the leisure and hospitality industries. Market Metrix will complement and extend Clarabridge’s analytics and measurement-focused CEM offerings with the addition of a robust, results-oriented feedback management platform.

Ankeny, Iowa -- Casey’s General Stores has selected Softeon’s warehouse managements ystem (WMS), as well as its load planning, yard management, and labor management applications, to improve efficiency and accuracy of its DC operations and drive additional throughput from existing DCs to enable them to support addition of new retail stores in the same physical footprint.

SPAR Group, a leading supplier of retail merchandising and other marketing services throughout the United States and internationally, has appointed Panos Mastrogiannis as chief information officer and executive officer.

The company also provided shareholders with an update on its technological advances.

Hickory, N.C. --Third-party logistics (3PL) provider Transportation Insight is introducing a line of end-to-end e-commerce solutions. As a full-service 3PL providing domestic transportation, international logistics and warehousing services, Transportation Insight collaborates with e-commerce clients' existing transportation departments.  

The strategic partnership uses the best of the shipper's historic practices and advanced third-party logistics processes to achieve cost reductions, improve supply chain visibility and enhance customer service.

The American Red Cross has enhanced its ability to respond to disasters with support from Dell to open a new digital operations center in north Texas.

The Red Cross embraced social media in a big way in 2012 when it became apparent that Twitter, Facebook and other digital communication methods were the first place people turn when disasters strike. The relief organization opened the Red Cross Digital Operations Center roughly two years ago in Washington, D.C. with support from Dell and now the two are working together to open the north Texas location.

Michael Manos has joined payments security provider First Data as chief technology officer after holding a similar role at AOL.

In his new role, Manos will be responsible for First Data's global technology infrastructure and reports to company president Guy Chiarello.

Armonk, N.Y. -- Kids 21, a children’s upscale apparel retailer operated by luxury fashion group Club21, will use IBM’s cloud, e-commerce and analytics software to deliver personalized experience while expanding its online presence across Asia-Pacific. When it launches in the third quarter, the new online site will increase Kids 21’s reach from four to more than 15 countries in the region.