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Report: Kohl’s new loyalty program pilot garners 10 million enrollees
Menomonee Falls, Wis. — Kohl’s Department Stores had a tough third quarter that included a 20% drop in profits, but the retailer reportedly sees its loyalty program and mobile wallet as important competitive assets. According to the Wall Street Journal, a 300-store pilot program of the new Kohl’s loyalty program garnered 10 million enrollees, and another 10 million shoppers have joined since the program went nationwide in October. -
Survey: Omnichannel boosts customer expectations
Omnichannel retailing is increasing the reach companies have to their customers, but the strategy is also increasing customer expectations.
According to a survey of marketing decision-makers in omnichannel consumer products organizations from SAP, 86% of respondents agree that omnichannel has meant that customer and consumer expectations of the organization have increased. Eighty-six percent also agree that the benefits of investing in an omnichannel approach to consumer sales clearly outweigh the challenges.
