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Office Depot reveals digital content upgrade
A desire to accelerate the execution of online marketing campaigns and provide “experiential commerce” prompted Office Depot to use a solution developed by Web content management company CoreMedia.
Late last year and within a short period of time, CoreMedia’s LiveContext was integrated with the Office Depot product catalog, pricing information and front-end modules, providing business users with a single interface to access this real-time information and blend it with marketing content, according to a press release from the companies.
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ECRM tells retailers what’s working
Making sense of promotional activity can be challenging given the abundance of new variables to consider which is why a recent change from Efficient Collaborative Retail Marketing (ECRM) is much needed.
ECRM, a leader in business innovation and technology, enhanced its data and analytics website at www.ECRMdata.com with new functionality, increased retail coverage and ease of use.

