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How BI Can Help Shape Your Marketing Strategy
Digital marketing is a discipline that is rapidly evolving; that’s because the Web itself is changing faster than ever. We’re nearing the realization of Web 3.0 – The Semantic/Intelligent Web – thanks to the mountains of data pouring out of new devices, products, and social platforms every second of every day.
As a result, marketers need to understand how this deluge of data impacts content & community marketing strategies.
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comScore: Desktop holiday spending reaches new heights
So far this holiday season, consumers are turning to their desktop PCs for shopping more than ever before.
According to new data from comScore, through the first 36 days of the November-December 2015 holiday season (Nov. 1 – Dec. 6), desktop spend totaled $35.36 billion. This marks a 6% increase from $33.38 billion for the equivalent period in 2014. Although rate of year-over-year growth is below the 9% previously predicted by comScore, the total figure still sets a new record.

