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Regional mall REITs take on e-commerce
New York -- While online retail sales continue to rise, regional malls continue to generate profits, according to an SNL Financial LC analysis.
The U.S. Census Bureau has estimated that retail e-commerce sales for the second quarter of 2013 grew by 4.9% over the prior quarter to $64.8 billion, an 18.4% gain over the preceding 12 months. Still, e-commerce accounts for less than 6% of retail sales, according to SNL (www.snl.com).
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Promotional Rescue
Hudson’s Bay measures incremental ROI of printed offers
Despite the digitization of most customer-facing communication, printed flyers are still an important promotional vehicle for many retailers. By analyzing terabytes of offer-, store- and item-level sales data for products promoted in its weekly flyers, Hudson’s Bay Company (HBC) is determining the true incremental return on printed promotions and optimizing the efficiency and effectiveness of its flyer-based marketing efforts for its Hudson’s Bay stores.
