Business Analytics

San Francisco -- Search ad spend increased 25% year-over-year and 2% quarter-over-quarter, according to Kenshoo, a leader in predictive media optimization technology.

Among the key findings in the research:

• Search click-through rate increased 26%, driving a 15% increase in clicks year-over-year;

• Social ad spend increased 51% year-over-year and 21% quarter-over-quarter; and

• Social impressions increased 13% year-over-year.

Redlands, Calif. — Esri announced the next generation of its Tapestry Segmentation system, which reflects a decade of analysis of major U.S. events such as the housing boom of the early 2000s and its long-term impacts on the U.S. population.

New York - Empire State Realty Trust, Inc. (ESRT), a New York-based real estate investment trust, has completed the acquisition of the ground and operating leases at 112 West 34th Street and the ground lease at 1400 Broadway for a total of approximately $734 million in cash, common stock and operating partnership units. 112 West 34th Street is a 26-story, 650,769-rentable-sq.-ft.office tower, with 92,455-sq.-ft. of retail space located in the 34th Street/Penn Station submarket.

Denver – Eloyalty is packaging its omnichannel customer experience cloud technology solution as a white label offering, making its solution available to select partners across a range of industries. The white label offering can be delivered through a private, hybrid or public cloud.

ELoyalty's infrastructure delivers a range of tools to enhance companies' relationships with customers and improve internal workforce operations. The new white label offering extends functionality in the following areas:

Atlanta – Aaron’s Inc. on Tuesday said it plans to close 44 underperforming stores in the third quarter of fiscal 2014 and continue other cost-reduction initiatives in response to disappointing core business performance. The electronics, furniture and appliances rentals retailer also revised its earnings guidance downward for the second quarter.

The company praised the performance of its recently purchased Progressive Finance unit.

New York – Data breaches in the state of New York more than tripled between 2006 and 2013, exposing 22.8 million records. According to Bloomberg, a report from the New York attorney general’s office indicates almost 5,000 data breaches were reported in New York during those seven years.

Dollar Tree has appointed former Tractor Supply executive Randy Guiler as VP of investor relations. Guiler succeeds Timothy Reid, who is retiring.

Randolph, N.J. -- Retailers are behind Amazon in analytics maturity, according to a new research report from EKN Research. Eighty percent of retailers say they are behind Amazon in analytics maturity, and 71% of retailers perform either basic analytics reporting or none at all – revealing retailers’ inability to take advantage of the data that is available to them.
 

Tractor Supply is scheduled to provide complete second-quarter results in just under two weeks. But the first half of the quarter was affected by bad weather, which caused softness in sales, particularly in seasonal merchandise, prompting the company to lower its full-year guidance.

Toano, Va. – Lumber Liquidators reported a 7.1% decline in same-store sales and reduced its outlook for new store openings and earnings in a business update for the second quarter of fiscal 2014. Net sales for the quarter grew 2.3% to $263.1 million, from $257.1 million in the second quarter of 2013, well below Wall Street estimates of $303 million.