Business Analytics

Vinings, Ga. - Video’s ability to engage shoppers, and increase conversion rate and revenue, makes it a valuable e-commerce tool. According to a study of 26 retail clients during second quarter 2014 from video commerce solutions provider Liveclicker, the average order value (AOV) for customers that watch video on a product page is at least 50% higher than a site’s overall AOV for 57% of retailers.

Americans’ appetite for e-commerce grew again in 2014 with holiday sales slightly exceeding an optimistic forecast by digital measurement firm comScore.

Total desktop online sales for the entire November through December holiday season advanced 15 percent to $53.3 billion, comScore said. Cyber Monday retained its crown as the highest volume day with e-commerce spending of more than $2 billion.

Austin, Texas -- Revionics announced that Save Mart Supermarkets, which operates 221 stores under the banners of Save Mart, S-Mart Foods, Lucky and FoodMaxx, has entered into a multi-year agreement for Revionics’ SaaS-based price optimization solution and its advanced analytics services, including the key value item (KVI) analysis and store cluster analysis.

Online warehouse club operator Green Polka Dot Box has a quirky name, but shoppers don’t seem to mind as the natural foods retailer’s December sales increased 65 percent.

"Based on early sales results, we anticipate that customer growth in this first month of the year will increase from the current level of approximately 4,200 to more than 6,000," said Rod Smith, CEO of the company. "And that we will see corresponding increases in monthly sales in January.”

Western grocer Save Mart Supermarkets plans to increase its shopper relevance by implementing new technology that ensures the operator of 221 stores prices more strategically, consistently and competitively.

A 3.7% same store sales increase during the holidays has JCPenney feeling good about the continued growth of its business.

The retailer said same store sales during the nine week period from November through December increase 3.7%. That figure was on top of a 3.1% gain during the same period the prior year and was toward the high end of the company’s guidance range which envisioned comp growth of two percent to four percent.

The statement  “class action for wage and hour violations” has become an all too familiar phrase in the retail industry. The issue is also a dynamic one with constant changes from year to year, and even month to month. The bad news is that the number of wage and hour class actions filed on a daily basis continues to rise. According to the Economic Policy Institute, the number of FLSA (Fair Labor Standards Act) cases filed in the federal court is more than five times the number 20 years ago.    

Ann Arbor, Mich. – Gas prices may be falling, but the price of recovering from a data breach is steadily climbing. According to a new study from authentication technology provider Duo Security, the average cost of data breach recovery reached $12.7 million in 2014, compared to $11.6 million in 2013 and $9 million in 2012.  

 

The market trend was detailed in a survey conducted by Johnson Controls Global WorkPlace Solutions in partnership with PeopleWise. According to the study, facilities management is the most outsourced service, with 82% of the respondents currently outsourcing some part of facilities management and real estate services.

San Jose, Calif. – “Super Saturday,” the Saturday before Christmas (Dec. 20), was not quite super for retailers expecting a sales bonanza. According to data from in-store analytics provider RetailNext, compared to the equivalent date in 2013, net sales were down 9%, store traffic was down 10.6%, total transactions fell 8% and average transaction value was 0.9% lower.   However, there were a couple of bright spots. Conversion rate rose 0.4 percentage points and sales per shopper increased 1.8%.