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IBM Survey: Consumers willing to share information with retailers
Armonk, N.Y. -- Consumers are looking for a more personalized shopping experience, and are willing to share select details about themselves with their favorite retailers to help educate brands on exactly how, when and where to approach them, according to the third annual consumer survey by IBM.
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AutoZone licenses APT software to help evaluate strategic initiatives
Washington, D.C. -- Applied Predictive Technologies announced that AutoZone has signed an agreement to license APT's Test & Learn Management System to assist in evaluating strategic initiatives across all major functional areas.
AutoZone chose to license the system after piloting the software to test the value of various initiatives in marketing, merchandising, pricing, store operations, loss prevention, store development, and programs targeting commercial business customers.