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Consumer privacy: Marketers can reach common ground on behavior-driven marketing
"I know half the money I spend on advertising is wasted, but I can never find out which half."
– John Wanamaker, Department Store Tycoon and Marketing Pioneer of the early 20th Century
“There is an online privacy war going on, and without help, consumers will lose.”
– Chris Calabrese, Legislative Counsel, American Civil Liberties Union
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Hy-Vee deploys mobile app leveraging aisle411’s shopping platform
St. Louis -- Mobile retail navigation service aisle411 announced that Hy-Vee Food Stores has deployed the aisle411 platform. Shoppers can access the in-store shopping platform for Hy-Vee Food Stores within aisle411's iPhone and Android applications, as well as within the Hy-Vee Foods iPhone application.