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Going Digital
Retailers share online insights
Speakers at the recent Internet Retailer Conference & Exposition in Chicago discussed how the retail industry is using a number of digital technologies to assist performance in areas such as CRM, marketing, driving customer traffic and converting sales. Following are a few brief highlights:
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Hallmark board benefits from Google powerhouse
KANSAS CITY, Mo. — Hallmark Cards has elected Claire Hughes Johnson, VP at Google to the company’s board of directors.
"Claire Hughes Johnson has broad experience in developing innovative new businesses and business models," said Hallmark vice chairman, president and CEO Donald J. Hall Jr. "Her knowledge of the rapidly changing digital space as well as her experience leading global business and product teams will help us as we consider new opportunities and develop strategic plans to expand our business."