Artificial Intelligence

Why has Google arguably become the most popular advertising platform on the planet, attracting a whopping $36.5 billion in ad spending in 2011?  And why has Facebook, with an expected IPO valuation of around $100 billion, become such a juggernaut in digital marketing?

The short answer is both Internet platforms combine huge audiences and some capacity to understand individual preferences (based on online behavior and conversation) in order to help brands engage the right consumers with more relevant advertising content and dialogues. 

Dallas -- Neiman Marcus said Thursday that it is testing a new iPhone-only app that allows customers to interact directly with their sales associates.

The new app, NM Service, is being tested in four stores this spring — in Austin, Texas; Dallas; San Francisco; and Palo Alto, Calif.

Youngstown, Ohio -- Cafaro Co. announced that it will make Me-Ality (Measured Reality) available at its South Hill Mall, in Puyallup, Wash., and Eastwood Mall, in Niles, Ohio.

Me-Ality is a free service that uses cutting-edge technology to precisely determine a customer’s exact body measurement and provide a list of recommendations of where to find the best-fitting apparel to flatter that body.

BENSALEM, Pa. — Charming Shoppes is making it easier than ever for women to design and share their favorite looks. On the heels of the successful launch of their new fit and style technology, Fashion Genius, Lane Bryant and its sister brands Catherines, Fashion Bug and Sonsi have further enabled the customer's shopping experience by enabling women to build personalized outfits based on their Fashion Genius fit and style profile, share their outfit creations across their preferred social network and vote for their favorite customer created looks.

It’s a safe bet that Andrew Pole will never talk to another reporter after the treatment he and Target received in a piece in the Feb.16 edition of The New York Times with the headline, “How companies learn your secrets.”

New York City -- Canadian department store retailer The Bay is testing a virtual greeter at its Toronto flagship, according to the Globe & Mail.

The greeter, a life-like digital image of a female that is projected on a glass panel, is located near an interactive display of high-end gifts on the main floor. Named Anna, the image is prompted by sensors in the ceiling to start talking when customers approach.

The system was developed by 4D Retail Technology Corp., according to the report.

Omni-channel, seamless customer experience, empowered consumers and mobile commerce were among the buzzwords at the National Retail Federation’s Annual Convention & EXPO in New York City. The show attracted a record 25,000 retail executives, suppliers and consultants, the most in its 101-year history. Reflecting the global nature of retail, there were some 5,500 international participants from 78 countries.

New York City -- Saks Inc. fourth-quarter net income climbed 48% amid strong sales of handbags, fine jewelry and men's and women's apparel. The earnings topped expectations.

For the period ended Jan. 28, Saks earned $37 million, compared with $25 million last year. Quarterly revenue rose 7% to $925.1 million from $866.3 million, beating Wall Street's $918.9 million estimate.

Same-store sales were up 7.7%.