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Metro Group’s Real hypermarket chain deploys IBM couponing app
Armonk, N.Y. -- Hypermarket chain Real, part of Metro Group, worked with IBM to launch a new electronic coupon system throughout its 320 German stores. This first-of-a-kind digital coupon system, developed with IBM Research scientists, enables consumers to use their mobile phones to find and redeem e-coupons as they shop in stores. It delivers a convenient and personalized service to shoppers, even if they left their paper coupons at home.