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Build-A-Bear Workshop unveils new, interactive store design
St. Louis -- Build-A-Bear Workshop has unveiled its new store design, at West County Center in St. Louis. The store is one of six locations that the company will open this year in select U.S. markets. The interactive design merges the retailer’s signature hands-on bear-making experience with innovative technology. It allows customers to personalize the bear-making process and offers them a different experience each time they visit a Build-A-Bear Workshop store.