Artificial Intelligence

RFID has occupied a curious position in the retail IT landscape for the past decade. Most observers acknowledge that RFID holds great potential to offer expanded supply chain visibility and collaboration from source to shelf, but aside from a few high-profile programs run by retail heavyweights like Wal-Mart and Target, RFID’s potential still remains untapped after all these years. That may finally be changing.

PITTSBURGH — The PNC Financial Services Group has appointed Andrew Feldstein to its board of directors. Feldstein is co-founder, CEO and chief investment officer of BlueMountain Capital Management, LLC.

"Mr. Feldstein brings a reputation for innovation and additional risk management expertise to the board," said PNC executive chairman James E. Rohr. "His vision and experience should benefit PNC as we seek to grow our business and further strengthen our balance sheet."

New York -- Facebook hired its first-ever chief marketing officer, Gary Briggs, former marketing chief at Google's Motorola Mobility. He replaces Eric Antonow, VP-product marketing, who has been directing the social network’s marketing efforts since 2010.

Vancouver-based Versatile Systems announced that Robert Joyce has resigned as a director and officer of Versatile and all its subsidiary companies. Joyce will continue working with the company as a consultant, and will assist in the management transition process.

Versatile also appointed Kenneth Kahn as president of Versatile Systems Inc. and its subsidiaries. Kahn was most recently EVP and global brand officer for Mood Media.

What a difference 30, 20 or even 10 years make when it comes to consumer behavior. Thirty years ago, “24x7 shopping” meant mail-order catalogs. Smartphones, tablets and social media were barely part of the discussion 10 years ago. While observers attribute the rapid pace of change to technological advances, biology may play an equally important role. Scientists have observed that the human brain is incredibly plastic, even in adulthood, constantly adapting to trauma and environmental shifts.

While the dust continues to settle from Walmart’s disappointing showing in the second quarter, it is worth noting positive developments and intriguing initiatives in key areas that got lost in the shuffle.

Kellogg is looking to BrightRoll, an independent video advertising platform, to help the company simplify and maximize the efficiency of its digital video advertising.

Kellogg is expanding its video advertising capabilities and leveraging BrightRoll’s platform to boost brand awareness among a growing digital audience, as consumer viewing habits shift from television to computers, mobile devices and connected TVs. 

Bonn, Germany -- Mobile commerce and gamification are two of the leading trends shaping the future of e-commerce. A new report from Deutsche Post DHL, “The Future of E-commerce in the U.S.,” identifies eight trends driving qualitative changes in e-commerce beyond rapid growth. A brief summary of each trend follows.