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Market Track acquires Competitrack
Promotion and pricing intelligence leader Market Track has acquired Competitrack to bolster its digital and electronic media capabilities and provide richer insights to retailers and consumer goods companies.
Chicago-based Market Track provides clients with retail promotion, real-time e-commerce and pricing intelligence solutions in North America while New York-based Competitrack is a leading provider of directly placed product and image data across 22 media channels including TV, print, radio, online display, online video, social and mobile advertising.
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Study: Online retail revenues, attacks surge on Cyber Monday
Bedford, Mass. – Daily mobile/online retail revenues surge an average of 55% on Cyber Monday (the Monday after Thanksgiving), but a corresponding surge in attacks drives hard losses, on average, as much as $500,000 per hour or $8,000 per minute. In addition, a new study of 1,100 U.S., and U.K., retail IT staffers from RSA and the Ponemon Institute shows that 66% of respondents expect that disruption would result in customer churn that would damage reputation and brand and could push losses as high as $3.4 million from a single hour of disruption.