Artificial Intelligence

Redwood City, Calif. -- Macy’s flagships in Herald Square, New York, and Union Square, San Francisco, are the first major retail locations to deploy Shopkick’s Apple iBeacon-based presence signal. The trial pairs Shopkick and Macy's, an inaugural Shopkick partner, at the forefront of the mobile in-store experience. Now in closed beta, the trial is anticipated to go live to Shopkick users within weeks.

Online eyewear retailer glasses.com is launching its virtual try-on app for iPhone and iPod touch devices. The glasses.com virtual try-on app launched this past July for iPad.

Draper, Utah -- Online eyewear retailer glasses.com is launching its virtual try-on app for iPhone and iPod touch devices. The glasses.com virtual try-on app launched this past July for iPad.

Workforce management data, such as time and attendance and payroll, is generally seen as information pertaining to the back end of retail operations. Managing employees is an activity that generally does not involve front-end customer interaction and data generated from this activity is usually siloed from the data retailers use to help guide their customer-facing activities.

Toys “R” Us has enlisted Eyeview, a leading provider of personalized digital video advertising solutions for brand marketers, to help the retailer promote Black Friday deals, boost foot traffic and ultimately increase sales.

The solution, called the Black Friday Booster, enables retailers to deliver thousands of personalized, hyper-local targeted video ads, customized by individual customer preferences and local store deals.

New York -- The hot social-sharing site Pinterest has released its first API for developers. It will help stores and brands display which of their items were most frequently and recently pinned. The first partners for the service include Zappos, Walmart, Disney, and Nestle, reflecting how the site is looking to increase revenue generation with advertising and cross-marketing. (An API, short for application programming interface, is code that allows developers to create apps that interface with a popular web service or other software.)

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Toronto -- To help increase profitability, Hudson’s Bay Company (HBC) launched a promotion optimization initiative in Canada to improve the ROI of its flyers, or newspaper ads. HBC worked with Saferock to develop the solution, which uses sophisticated analytics to analyze millions of records each week.