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Infosys, P&G co-develop brand sales platform
Bangalore, India – Infosys and Procter & Gamble (P&G) have co-developed TradeEdge, a new cloud-based, insights-driven sales platform, which provides visibility to global brands across the demand chain, from distributors to consumers. The new platform delivers insights that help brands accurately sense and fulfill consumer demand in emerging markets.
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Synqera debuts interactive personalization at Russian grocer
St. Petersburg, Russia – Russian grocery chain Land is piloting Synqera Loyalty Generators, compact printing devices with interactive touch-screens at the entrance of each of the chosen piloting store locations, as well as Simplate devices at checkout, providing targeted content relevant to new and returning customers.
