Artificial Intelligence

New York – Retail marketers say social media and digital, customer data and brand awareness are their top three marketing challenges. Findings from a retail marketing survey SAP conducted with University of Arizona students also showed that survey participants said 100% of respondents cited digital advertising among the most important marketing tools for their organization.

San Francisco -- Zynga Inc. named former Best Buy executive David Lee as CFO, effective April 14, as the online games company and creator of “Farmville” seeks to return to growth. He will replace current CFO Mark Vranesh who has decided to leave the company.

Lee was previously the senior VP of corporate finance, treasury, mergers and acquisitions and corporate strategy at Best Buy.

Colorado Springs, Colo. – Acellos is integrating its Prophesy Dispatch TMS (transportation management system) productnwith MacroPoint, a service that provides location tracking for brokered loads. The integrated solution provides transportation brokers with a way to automatically track loads including arrival, departure from stops and GPS position updates.   

The newest jewel in Amazon’s content crown is leading digital comics provider comiXology.

Amazon reached an agreement to acquire comiXology for an undisclosed sum. The company was founded in 2007 offers an extensive library of digital comic book content from more than 75 top publishers as well as top independent creators. According to Amazon, comiXology revolutionized the digital comics reading experience with its immersive Guided View technology.

Armonk, N.Y. -- IBM Corp. announced it will acquire digital marketing technology provider Silverpop. The Atlanta-based Silverpop allows marketers to target highly personalized offers and promotions. IBM said the technology will enhance its enterprise marketing capabilities.

Financial terms of the deal were not disclosed.

Dallas – Paragon Software Systems Inc., a provider of vehicle routing and scheduling optimization solutions, is introducing Paragon HDS (Home Delivery System) to the U.S. market. Paragon HDS is designed to enable home delivery and home service companies to offer more accurate delivery times while improving fleet efficiency.

Ultra high definition displays installed at the Westfield Garden State Plaza mall produce stunning images, engage shoppers and serve as a reminder why retail pundits are wrong who say, “the mall is dead.”

Oxford, U.K. -- Vuzix Corp., a U.K.-based supplier of video eyewear and smart glasses products, and Vision Smarts, a Belgian company that develops, distributes and supports software libraries for image recognition and real-time video analysis, have created a custom built-version of the “pic2shop” application specifically for use with the M100 Smart Glasses.