Artificial Intelligence

The retail and shopper marketing firm Integer Group, an Omnicom company, made three key hires to bolster its efforts in the omnichannel world.

Integer said it filled three positions within its Retail Arts Lab which it described as a physical and virtual space where the retail environment is being transformed by intersecting shopper behavior and emerging technologies.

By Pat Dermody, president, Retale

This is not a lecture about embracing digital. Chances are you have already heard that, read that, maybe even repeated it to yourself. If not, you had better hurry up.

Lawrenceville, N.J. -- EBay, Google and Walmart have endorsed a new GS1 U.S. guide that resolves incorrect and duplicate product information online. Developed for e-tailers, retailers, e-commerce platform providers, content aggregators and content distributors, the GTIN Validation Guide offers best practices for leveraging GS1 standards to enhance the consumer shopping experience while boosting e-tailer efficiency, revenue and loyalty.

Wellesley, Mass. -- Mobiquity Technologies, Inc. has released its partner software development kit (SDK) designed to allow retailers and brands to leverage Mobiquity Networks’ (a wholly owned subsidiary) Bluetooth LE Beacon network. Mobiquity Networks already owns and operates a location-based, mobile advertising Bluetooth network in shopping malls, which supports Bluetooth LE Beacon technology.  

College Station, Texas -- The Center for Retailing Studies (CRS) at Texas A&M University’s Mays Business School has united with GameStop and IBM to found the GameStop Technology Institute (GTI), a consortium of technology corporations and academic institutions focused on discovering and delivering business innovation and technology solutions to better address the needs of today’s empowered consumer.

Washington, D.C. -- The National Retail Federation (NRF) told the Senate on March 26 that it’s time for an overhaul of the nation’s credit- and debit-card system, saying banks’ insistence on cards that use a signature instead of a Personal Identification Number (PIN) puts merchants and their customers at risk.

Bentonville, Ark. – Wal-Mart showcased its futuristic truck at the Mid-America Trucking Show (MATS) in Louisville, Ky. The Walmart Advanced Vehicle Experience is a tractor-trailer combination that features leading edge aerodynamics, an advanced turbine-powered range extending series hybrid powertrain, electrified auxiliary components, and sophisticated control systems, developed in support of the company’s sustainability program.

Walmart had heads turning this week at the Mid-America Trucking Show where it unveiled a futuristic concept vehicle unlike anything on the road today.