Game UK teams with IBM toward customer engagement

London -- UK PC and video game retailer Game UK will use IBM’s big data analytics and cloud-based software to optimize its online marketing efforts and provide personalized product recommendations based on each customer's shopping interests and online behavior.



Game’s drive to upsell and increase loyalty within its customer base is powered by technology from IBM’s Smarter Commerce initiative. This latest purchase of marketing automation software extends Game’s existing Smarter Commerce investments.



In addition, Game's solution is delivered via IBM's SmartCloud from a set of recently announced Cloud Suite for the C-Suite solutions.



“We are looking for our developmental work on our new digital engagement platform to grow our online share to 30% in channel by the end of the year,” said Andy Grainger, chief technology officer at Game UK.