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New tech chief for nGage
nGage Labs, a leading provider of personalized mobile engagement solutions, has named Kyle Hollaway as chief technology officer.
As CTO, Hollaway will lead the nGage Labs Analytics Innovation team in developing real-time personalization analytics that differentiates the company's mobile customer engagement solutions. He leads an entire team of architects, analysts, modelers, and developers in continuing to create deeper levels of individual customer insights and actionable intelligence.
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The Sentimental Approach
Dick’s Sporting Goods monitors social commentary to boost customer satisfaction
If you really want to know what people think about you, you need to find out what they say behind your back. Historically this has been a tricky proposition, but the advent of social media provides an open forum where companies as well as individuals can check to see what is being said, and whether the commentary is good or bad.
