Artificial Intelligence

Luxury brand Burberry has opened a new, tech-savvy flagship in Shanghai, its largest in China to date. Inspired by Burberry’s Regent Street flagship in London, the three-level store seamlessly blends digital and physical displays, immersing customers in the Burberry brand.  

There is no one type of cyber criminal, just like there is no one kind of thief. Hacktivists tend to aspire to damage the reputations of organizations with which they personally disagree. State-sponsored hackers hunt for national security intelligence, insider information, and trade secrets. Malicious insiders — whether they’re commercial spies or simply disgruntled employees — steal, broadcast and sell employer secrets to disadvantage the business, make money, and empower competitors.

Increased personalization is at the root of the latest upgrade to ShopSavvy’s mobile shopping platform allowing users greater targeting of in-store contextual ads.

ShopSavvy, the world’s largest mobile shopping platform, said its AdOns advertising network was enhanced to support iBeacon integration allowing greater personalization. Apple’s iBeacon technology uses Bluetooth and location-based services to ping nearby smart phones with advertisements, coupons, or messages. The technology is available on both the Apple, and Android operating system.

The National Retail Federation today told a congressional panel that the retail industry is committed to safeguarding and protecting consumer data and information from highly motivated and sophisticated cybercriminals and hackers.

“Retailers make significant investments every year in order to protect [consumer] data,” NRF VP for retail technologies Tom Litchford testified. “Collectively, retailers spend billions of dollars annually to safeguard data and fight fraud, as well as hundreds of millions annually on [credit card security] compliance.”

San Francisco — Mobile shopping platform ShopSavvy, has enhanced its AdOns advertising network to support iBeacon integration. The upgrade allows ShopSavvy AdOns partners to run more targeted in-store contextual ads.  

Ahold USA has appointed Amy Hahn to the newly created position of SVP marketing effective April 28. In this role, Hahn will lead and drive critical initiatives of strategic marketing, market insights and analytics, advertising, promotion, brand development, corporate communications, innovation, digital strategy and execution.

She will also be responsible for developing digital retailing and loyalty plans.

By Jason Glassberg, co-founder of Casaba

Target’s massive data breach continues to reverberate in the headlines, but in reality it’s just one of countless attacks that affect the retail industry on a daily basis. Whether it’s highly sophisticated malware developed out of Russia, local hit-and-run point-of-sale thieves or insider threats, retailers must adapt to this increasingly risky environment.

nGage Labs, a leading provider of personalized mobile engagement technology, has named Dave Alberty as CFO.

Alberty was most recently SVP and global controller of TriVita, a multi-national supplement company based in Scottsdale, Ariz.