Artificial Intelligence

By Dave Donnelly, Executive Director of Retail Sales, Eyeview

All laundry detergent’s most recent ad campaign, called “Summer Play,” encourages consumers to turn their mobile devices into a movie-making machine, thanks to Magisto’s cloud-based smart technology.

Plano, Texas – Pizza Hut Inc. is deploying energy management systems from Entouch Controls at 500 corporate stores. The company plans to recommend the Entouch technology to its 5,800 franchised stores, as well.

Gold River, Calif. – Specialty online health- and beauty-care retailer SkinStore is using predictive technology from Coherent Path to help deliver personalized offers that build long-term customer loyalty. The cloud-based Coherent Path solution is designed to enable retailers to understand the trajectory of customer journeys and deliver the products, offers and experiences that drive satisfaction, loyalty and customer lifetime value.

Now that the dog days of summer are here, it’s a perfect time to go fishing. While fishing may be the opposite of work (at least if done properly), there are still valuable lessons digital retailers can take from the ocean, lake or stream back to the office. Here are a few fishing-related digital retail tips even non-anglers can follow.

Armonk, N.Y. - IBM’s research team in Brazil has created a new way for marketers to engage shoppers who cannot visually identify objects. The team created an image recognition technology which uses “identifying markers” placed around a display to recognize products between each marker by simply taking a picture.

By Carin van Vuuren, CMO, Usablenet

When it comes to retail, online and physical aren’t mutually exclusive entities. Yet, conversations in the industry today too often focus on online sales dominating brick-and-mortar shopping, rather than the benefits of bridging the two together.

By reframing the discussion away from an “either/or,” retailers can create an entirely new set of opportunities to aid in engaging with their valued customers.

Trace One, which provides solutions to branded and private-label goods companies, has added Chris Morrison as its chief marketing officer.
 
In his new position, Morrison will oversee the company’s global communications, product strategies and marketing. He’ll be a part of the rollout of new Trace One solutions and assist in expanding the company’s global reach.