Artificial Intelligence

Cambridge, Mass. – More than three-quarters of digital marketers say loyalty program success depends on how well they do personalization. According to “Refresh Your Approach to 1:1 Marketing,” a new survey of digital marketers from Forrester Consulting on behalf of ExactTarget Marketing Cloud, about half (48%) of digital marketers say they face challenges in personalizing individual consumer interactions.

Hollywood, Calif. - Direct-to-consumer cosmetics retailer GlamOn Inc. is operating an automated beauty store at Harrah's Resort Southern California in Valley Center, California. The store is based on an automated retailing system from AVT Inc.

The system is the first of its kind that provides luxury beauty products, skin care, hair care, grooming items and gifts, from an automated retailing center. The selections are usually only sold in luxury stores, upscale dermatologist offices, and exclusive spas, as well as the GlamOn e-commerce site.

By Deena Coffman, IDT911 Consulting

Retailers working to improve their security posture have a new threat to consider: Backoff malware. Although its appearances have been traced back as early as October 2013, Backoff is still inflicting harm in the retail sector by actively targeting point-of-sale systems, and the United State is its favorite target, according to TrendMicro’s analysis.

Staples has enlisted Kenshoo, a global leader in predictive media optimization technology, and RevTrax, a promotions platform that drives and measures in-store sales through digital coupons, to help the company optimize omnichannel campaigns in Canada.

I’m excited to announce a new partnership Chain Store Age is launching with Plug and Play Tech Center, an innovative Silicon Valley tech startup investor whose mission is to connect promising tech startups with retail corporations in an attempt to help retailers transition into the technological age. From time to time, you will be seeing Plug and Play-related content on our site and in our magazine.

Chain Store Age is excited to announce a partnership with Sunnyvale, California-based business accelerator Plug and Play. Plug and Play’s Retail Accelerator has joined forces with leading brands and retailers in order to foster the growth of retail-focused startups during a 12-week startup program in Silicon Valley. A round table of corporations, venture capitalists and industry experts guide the direction of the program.

Retail organizations may not typically seek the services of a “marriage counselor,” but for retailers looking to implement innovative and disruptive technologies, global startup investor and accelerator Plug and Play Tech Center can help find the perfect partner.

“We’re a marriage counselor between retailers and startups,” confirmed Michael Olmstead, director, Plug and Play Retail. “We gain an in-depth understanding of retailers’ pain points.”

Walmart held its second U.S. Manufacturing Summit in Denver on Thursday and used the occasion to dole out the first of $10 million in grants designed to stimulate innovation and the creation of U.S. jobs.
 
The initial grants presented this week were given to organizations focused on reducing the cost of textiles manufacturing, including home textiles and apparel, in the U.S. by addressing obstacles throughout production and improving common manufacturing processes with broad application to many types of consumer products.