Artificial Intelligence

San Francisco — Mobile shopping platform ShopSavvy, has enhanced its AdOns advertising network to support iBeacon integration. The upgrade allows ShopSavvy AdOns partners to run more targeted in-store contextual ads.  

Increased personalization is at the root of the latest upgrade to ShopSavvy’s mobile shopping platform allowing users greater targeting of in-store contextual ads.

ShopSavvy, the world’s largest mobile shopping platform, said its AdOns advertising network was enhanced to support iBeacon integration allowing greater personalization. Apple’s iBeacon technology uses Bluetooth and location-based services to ping nearby smart phones with advertisements, coupons, or messages. The technology is available on both the Apple, and Android operating system.

The National Retail Federation today told a congressional panel that the retail industry is committed to safeguarding and protecting consumer data and information from highly motivated and sophisticated cybercriminals and hackers.

“Retailers make significant investments every year in order to protect [consumer] data,” NRF VP for retail technologies Tom Litchford testified. “Collectively, retailers spend billions of dollars annually to safeguard data and fight fraud, as well as hundreds of millions annually on [credit card security] compliance.”

By Jason Glassberg, co-founder of Casaba

Target’s massive data breach continues to reverberate in the headlines, but in reality it’s just one of countless attacks that affect the retail industry on a daily basis. Whether it’s highly sophisticated malware developed out of Russia, local hit-and-run point-of-sale thieves or insider threats, retailers must adapt to this increasingly risky environment.

Atlanta -- Pricer, which provides electronic shelf label solutions, has announced that Carrefour, the world’s second largest retailer, will use Pricer’s latest retail technology for a fully connected store that significantly improves the customer experience.

Carrefour’s store in Villeneuve la Garenne is the first store worldwide that allows customers to benefit from Pricer’s integrated solution using indoor navigation, mobile shopping and SmartTAG graphic labels.

Ahold USA has appointed Amy Hahn to the newly created position of SVP marketing effective April 28. In this role, Hahn will lead and drive critical initiatives of strategic marketing, market insights and analytics, advertising, promotion, brand development, corporate communications, innovation, digital strategy and execution.

She will also be responsible for developing digital retailing and loyalty plans.

nGage Labs, a leading provider of personalized mobile engagement technology, has named Dave Alberty as CFO.

Alberty was most recently SVP and global controller of TriVita, a multi-national supplement company based in Scottsdale, Ariz.

Founded in 2007, Julep is a fast-growing omnichannel beauty brand that takes a social approach to product development. The brand, which is perhaps best known for its monthly beauty box delivery program, has raised $30 million in Series C financing.

New investors Azure Capital, Madrona Venture Group and Altimeter Capital, as well as existing investors Andreessen Horowitz and Maveron, participated in the round. The new investment brings Julep's total venture funding to $56 million.

Framingham, Mass. -- Staples has partnered with 3D Systems, a leading provider of 3D content-to-print solutions, to test 3D printing services in two stores in New York and Los Angeles.

Each store features a 3D printing center that lets consumers and small businesses create personalized products and use 3D printing hardware. Customers can also bring in their own 3D print-ready files to have them printed.

New York – Retail marketers say social media and digital, customer data and brand awareness are their top three marketing challenges. Findings from a retail marketing survey SAP conducted with University of Arizona students also showed that survey participants said 100% of respondents cited digital advertising among the most important marketing tools for their organization.