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IBM to acquire Silverpop digital marketing software provider
Armonk, N.Y. -- IBM Corp. announced it will acquire digital marketing technology provider Silverpop. The Atlanta-based Silverpop allows marketers to target highly personalized offers and promotions. IBM said the technology will enhance its enterprise marketing capabilities.
Financial terms of the deal were not disclosed.
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Zynga names former Best Buy exec as CFO
San Francisco -- Zynga Inc. named former Best Buy executive David Lee as CFO, effective April 14, as the online games company and creator of “Farmville” seeks to return to growth. He will replace current CFO Mark Vranesh who has decided to leave the company.
Lee was previously the senior VP of corporate finance, treasury, mergers and acquisitions and corporate strategy at Best Buy.