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IBM and Apple ready retail apps
IBM and Apple announced a strategic partnership earlier this year that promises to transform enterprise mobility through a new class of business apps. The companies plan to leverage their respective strengths in technology, business intelligence and user experience to create solutions that address some of the retail industry’s most pressing challenges. To better understand what that means, Retailing Today spoke with Jill Puleri, VP and global retail industry leader for IBM Global Business Services.
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Target extends mobile commerce with Like2Buy on Instagram, and Apple Pay
New York -- Target Corp. is extending its mobile strategy with two new options. The retailer has adopted Like2Buy, a platform that enables the chain’s Instagram followers to easily buy products featured in photos from participating brands. Target also is integrating the software for Apple’s new mobile payments service, Apple Pay, into its mobile app.
