Artificial Intelligence

Yes, but only if you listen — to both of them

In the early days of retail, the store proprietor knew customers by sight. As mostly mom-and-pop businesses, they naturally spent time getting to know their customers, who probably were also neighbors and friends. They knew from experience and immediate feedback what merchandise would or wouldn’t sell. It was the ultimate in customer intimacy.

Michaels Companies Inc. is tailoring its promotions, markdowns and prices to current customer demand.

The arts and crafts retailer is deploying Revionics merchandising solutions including the vendor’s promotions, markdown and price suites.

A very real challenge for retailers — who now market to the most technology-enabled, in-control shoppers ever — is to avoid the promotional downward spiral vortex and sidestep the vicious “race to the bottom” on competitive pricing. These traps severely erode margins, profits and brand image.

Retailers will have a new friction-free way to convert shoppers into buyers this holiday season as Google expects buy button functionality piloted last year to be broadly available by the fourth quarter.

Office Depot Inc. is turning to virtual reality (VR) to enhance how products are displayed and merchandised in its stores.

The retailer is leveraging the ShopperMX online 3D VR platform from InContext Solutions to create engaging in-store experiences that provide customers with hyper-realistic virtual simulations. This may include virtually enhanced signage and product displays, as well as entirely new store concepts.

Facebook has been getting a lot of attention for recent updates which make it more of a direct customer engagement tool. The attention is deserved, as Facebook is on its way to becoming a vitally important CRM platform. Here are five reasons why.   1. Everyone is doing it

A ruling in the dispute between the Federal Trade Commission and Staples could hinge on whether the judge in the case is an Amazon Prime member who appreciates the online giant’s disruptive business model and potential to impact the business-to-business marketplace.

A ruling in the dispute between the Federal Trade Commission and Staples could hinge on whether the judge in the case is an Amazon Prime member who appreciates the online giant’s disruptive business model and potential to impact the business-to-business marketplace.  

Facebook has been getting a lot of attention for recent updates which make it more of a direct customer engagement tool. The attention is deserved, because Facebook is on its way to becoming a vitally important CRM platform. Here are five reasons why.

Everyone is doing it