Artificial Intelligence

For the retail industry, the storefront has taken on an entirely new meaning. The brick-and-mortar store is no longer the end-all-be-all in retailing, but the hub or pivotal point for a much larger movement – omnichannel retailing. Currently, traditional retailers compete for everything from having enough shelf-space, to engaging customers and bringing them into their physical store to make the final sale.

The blockbuster $26.2 billion purchase of LinkedIn by Microsoft may benefit retailers trying to effectively recruit and manage employees who typically do not stick around for long.   The acquisition is being touted as Microsoft’s entry into social networking, an area where the tech titan has not been that active besides holding a stake in Facebook. However, LinkedIn is primarily a professional services platform and will probably not become a major consumer touchpoint anytime soon.  

Customers of Wayfair Inc. no longer have to guess how items will look in their own personal spaces.

The online home furnishings and decor retailer has launched WayfairView, its new augmented reality (AR) smartphone application. Developed by Wayfair Next, the company’s in-house research and development team, the app, using Google technology, allows shoppers to visualize furniture and décor in their homes at full-scale before they make a purchase.

Target Corp. is testing some of the concepts from its innovative Open House format in San Francisco in a traditional store setting.   The discounter has debuted Connected Living, an in-store experience dedicated to showing customers how connected products can work together to make life easier, more convenient and more efficient. The test is taking place in Target’s Ridgedale location in Minnetonka, Minnesota.   

Amazon.com has been announcing a lot of new distribution centers lately, and now is opening a new IT office dedicated to logistics, as well as a new physical pick-up location.

The e-tail giant is planning a new technology development center in downtown Minneapolis that will create 100 full-time, technology-focused jobs. Amazon currently has hundreds of employees in Minnesota and is also in the process of hiring an additional 1,000 full-time employees for its new Shakopee, Minnesota, fulfillment center.

When it comes to supporting the back end of omnichannel retailing, the Bon-Ton Stores Inc. digs deeper than supply chain.

Bon-Ton has selected the end-user experience monitoring (EUM) solution from Catchpoint Systems, a digital performance analytics company, to help optimize the company’s digital customer experience. Specifically, the retailer will use Catchpoint’s Synthetic (Active) Monitoring solution to ensure that its e-commerce website and mobile site deliver consistently high performance, and to find and fix issues before they impact consumers.

Literally hundreds of considerations go into designing an app, but the success of your app hinges largely on one factor: user experience (UX).

So what is UX exactly? It’s less about what an app does and more about how it feels. You don’t just use apps, you engage with them. The instant a user opens an app for the first time, they form a connection with it. Their initial impression draws upon physical and emotional cues, and is largely influenced by UX.

Shoe shoppers know how individual fit can be, and footwear chain DSW Inc. is trying to be as accommodating as possible.
 
DSW is partnering with 3D footwear printing specialist Feetz to create custom fit, sustainably made shoes. Feetz uses a combination of 3D printer technology and human craftspeople to make new pairs of shoes in hours and designed software to custom fit shoe designs to consumers’ feet.