BJ’S: THE PRICE IS RIGHT

While Tractor Supply Co. broadly applies advanced analytics across the enterprise, BJ’s Wholesale Club is using analytics as a point solution.



Looking to offer a more targeted and competitively priced assortment, BJ’s is rolling out the price suite from merchandise optimization technology provider Revionics. The technology will help improve customer-centric prices while taking the competitive landscape into account. The retailer will also align brand and size parity among its single and multipack products.



BJ’s recently started offering customers the option to order products online and then pick them up and pay for them at their local store. With access to goods easier than ever, the retailer is taking the next logical step of ensuring omnichannel shoppers can buy the items they truly want, at a price that creates both profit and incentive for repeat purchases.