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Domino’s is upping the ante on voice-activated orders
Two new projects — on three continents — are expanding the reach of Domino’s conversational-based orders. The pizza giant, which was among the first companies to launch digital ordering on Google Home in December, is introducing the service to more users in the United States. Now guests can start a new order without having to be a member of the “Pizza Profile” rewards program — a move that opens up the service to more shoppers. -
Specialty retailer’s mobile campaign strategy delivers
While many retailers struggle to find the best mobile marketing formula, Urban Outfitters is bucking the trend — big time. Through a partnership with Appboy and PlaceIQ, the specialty retailer is using consumer behavior, location data and insights to more smartly deliver consumer messages within its brand-owned app. Armed with this data, Urban Outfitters has boosted customer conversions by 75% and increased related revenue by 146%, the chain said.

