Amazon CEO reflects on future in annual letter to shareholders

Amazon Jeff Bezos is certainly not sitting back and relaxing in his company’s success.



As his annual letter to shareholders reveals, Bezos is spending a lot of time thinking how his company can remain vibrant and successful. The letter repeats a theme that the executive brought up in his letter last year: how to keep alive the animal spirits that led Amazon to greatness, reported the Seattle Times.



Bezos is known for saying that every day is “Day 1” at Amazon. In the letter, he wrote that he was asked at a recent meeting what does “Day 2” look like.



“Day 2 is stasis. Followed by irrelevance. Followed by excruciating, painful decline. Followed by death. And that is why it is always Day 1,” Bezos wrote, according to the report.



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