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Amazon breaks new ground with 'Giveaway' tool
Amazon.com has long considered itself a pioneer of social shopping. But now the retailer has introduced a game-changing new service that allows customers to do their own social media marketing.
The new service, called Amazon Giveaway, is a self-service tool designed for Amazon customers who want to use giveaways to grow their social media followings and reward their customers and audience. Features include the ability to require contestants to follow the contest organizer on Twitter to be eligible for a chance to win a prize.
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West Coast port congestion could cost retailers $7 billion this year
New York -- West Coast port congestion issues could cost retailers as much as $7 billion this year, according to an analysis by Kurt Salmon. Work stoppage threats and major trade associations’ calls for federal intervention have retailers and consumer products companies on high alert.

