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Sephora picks JD.com for Chinese launch
Sephora is looking to increase online sales by expanding its omnichannel capabilities in China with a new flagship store on JD.com.
Sephora says its JD.com store will be the largest cosmetics store on JD.com's platform, featuring over 1,200 items from more than 70 leading international cosmetic brands, including Dior, Guerlain, Givenchy, Benefit and Kenzoki, among dozens of others.
