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Toys ‘R’ Us kicks its e-commerce business up a notch
Wayne, N.J. – Toys “R” Us is taking e-commerce into its own hands.
In a move to optimize its e-commerce business and significantly improve the customer experience online, the toy giant announced plans to bring its U.S. e-commerce operations in-house. The plans include building and managing a new platform for Toysrus.com, Babiesrus.com and FAO.com.
Toys “R” Us expects to launch its own online platform by the end of summer 2016.

