Overstock.com expands fresh food delivery
Overstock.com is expanding its already popular online produce delivery service by teaming up with farmers in 35 states.
The partnership means that nearly half of Americans currently have access to this continuously expanding service.Most of the farms on Overstock.com's Farmers Market deliver fresh produce directly to the community residents' front doors. However, Overstock's newest fresh-food partner, Front Door Farms, hand-packs every order to arrive regionally in two to three days from harvest by UPS delivery. Located in Salinas, Calif., Front Door Farms reaches homes in California, Oregon, Washington, Idaho, Wyoming, Nevada, Utah and Arizona. Front Door Farms' produce does not spend more than two days on a truck.
"We chose Front Door Farms because it works with local farmers to harvest fruits and vegetables that are fresh and nutritious," states Overstock.com CEO Patrick M. Byrne. "Our goal is to deliver fresh produce the way farmers grow it, as opposed to the food-like substances delivered through this nation's agribusiness supply chains."
In addition to the local fruits and vegetables, Overstock.com's Farmers Market also offers a variety of fresh meats, seafood, dairy, eggs, baked goods, confections, as well as pantry and do-it-yourself supplies. To educate the customers about the food they are purchasing, biographies of the farmer or specialty food purveyor, along with a look into their production processes, are provided. Links to recipes, food ideas and seasonal produce guides are also available on Overstock.com's Farmers Market.
Byrne continues, "Products sold in Overstock's Farmers Market are designed to inspire creativity, fun and imagination in kitchens using the best ingredients."
Suppliers can sell on Overstock.com with no up-front costs, instead choosing a program that allows them to get their products online with minimal changes to their existing procedures. Farmers, community-supported agriculture groups and co-ops interested in joining can contact the Farmers Market team at [email protected] for more information.
