-
Lessons // Learned
Here are some insights from IBM* regarding last year’s holiday season that retailers would do well to keep in mind as they finalize plans for holiday 2016:
1/ Make mobile a key part of your integrated customer engagement strategy. Mobile traffic and sales continue to rise year after year. Create a mobile-friendly customer journey and content for the mobile experience, using tools to enrich the channel.
2/ Optimize your website for all screens. -
Combatant Gentlemen
Online brand enters brick-and-mortar space with style
Online menswear retailer Combatant Gentlemen has made the leap to brick-and-mortar with a sleek, streamlined space that speaks to its millennial audience.
It opened its first permanent retail store in July, at Santa Monica Place, Santa Monica, Calif., having previously opened pop-up shops in New York City and Los Angeles, and a showroom at its headquarters in Irvine, Calif. At 2,220 sq.
