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Study: Consumers are reigning in back-to-school budgets, visits
Families are keeping back-to-school shopping — and spending — simple. Nearly two-thirds of families budgeted $250 or less for all their back-to-school needs, with only a quarter indicating they will spend between $251 and $500. With tight budgets, families are focusing on price and selection when it comes to buying goods for their youngsters. -
Toy retailer’s concept store steps up digital game
Toys “R” Us is pulling out the stops to engage its in-store shoppers. The toy retailer describes its concept store in Langley, British Columbia, as “the evolution of our digital future.” To maintain this reputation, Toys “R” Us is partnering with Cineplex Digital Media, and adding an in-store digital signage and kiosk network.

