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Supervalu taps PointRoll to boost grocery sales
NEW YORK — Amid researching its customers' changing media habits, supermarket retailer Supervalu has partnered with a leading provider of digital marketing services and technology to enhance how the grocer reaches customers.
Supervalu said that after conducting a joint study with Nielsen Catalina Solutions, which measured more than 30 million impressions delivered by PointRoll, in-store sales at Supervalu experienced an overall increase during a three-month period, thanks to PointRoll's PaperBoy eCircular, an interactive expandable ad unit.
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Privalia acquires German online retailer Dress for Less
London -- Online sales club Privalia Venta Directa, S.L. said Monday it will acquire Dress for Less, a German online fashion retailer, from Palamon Capital Partners, a pan-European private equity firm.
The acquisition will be funded through a combination of $123 million of new equity provided by equity firms General Atlantic, Highland Capital Partners, Index Ventures and Insight Venture Partners.
Dress for Less founders Mirco Schultis and Holger Hengstler will become significant shareholders in Privalia.