Walmart brushes up on sustainable beauty with EcoTools line

NEW YORK — EcoTools, an earth-friendly bath and beauty products brand, has made its way to Walmart.

Last month, a variety of EcoTools cosmetic brushes lined the shelves of Walmart stores throughout the country. EcoTools also introduced the EcoTools everyday collection 6-piece brush set exclusively at Walmart. The collection, which comes in a hemp case, includes an angled blush brush, an angle eyeliner brush, concealer brush, eye shading brush and detailer/lip brush. The 6-piece set retails for $10.98.

In addition to the exclusive set, the array of EcoTools available at Walmart will include some of its best-selling, classic cosmetic brushes:

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  The foundation brush ($5.98);

  
  


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  The angled eyeliner brush ($3.98);

  
  


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  The lash and brow groomer ($2.98);

  
  


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  The bronzer brush ($9.98);

  
  


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  The powder brush ($7.98);

  
  


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  The blush brush ($6.98);

  
  


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  The eye shading brush ($3.98);

  
  


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  The recycled aluminum retractable kabuki ($7.98); and

  
  


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  The deluxe concealer brush ($3.98).

  
  

"We are incredibly pleased to continue to expand our retail partners," said Jen Ball, director of product development and strategy for Paris Presents, EcoTools' parent company. "Our brand looks forward to offering an indulgent, yet earth-friendly and affordable, cosmetic brush alternative to the Walmart shopper."