Sales & Marketing

Waterford, Conn. -- Westport, Conn.-based Charter Realty & Development Corp. said it has been hired by Chase Enterprises to lease the 300,000-sq.-ft. Cross Roads Plaza, located in Waterford, Conn.

Cross Roads Plaza is anchored by Lowe’s, BJ’s, Bob’s and Regal Cinema.
 

NEW YORK — Kmart is changing its approach to fashion with a new campaign focused on individual style rather than name brands or trends. The campaign, titled "Money can't buy style," will debut this fall and will feature non-actors in Kmart looks they've created themselves.

New York City -- While the majority of global consumers still perceive store brands to be the same as or better than national brands, a one year trend analysis indicates that their positive perceptions toward store brands may be starting to decline slightly. This is the latest finding from a study conducted by Ipsos Marketing, Consumer Goods.

ANN ARBOR, Mich. and WASHINGTON — When given a choice, American consumers prefer to purchase organic foods, according to the Thomson Reuters-NPR Health Poll. The survey found that 58% of Americans say they choose organic over conventionally produced foods when they have the opportunity, a number that spikes higher among both young and highly educated respondents. Sixty-three percent of respondents under the age of 35 prefer organic foods, as do 64% of those with a bachelor's degree or more.

NEW YORK — Reality TV star Audrina Patridge will continue her partnership with Iconix Brand Group and will appear in a television commercial for the company's Bongo brand, which is sold exclusively at Kmart and Sears.

New York City -- Wal-Mart de Mexico SA said second-quarter profit fell 3.4% as the chain increased spending to open new stores and integrate Central American operations.

The Mexican unit of Wal-Mart Stores reported a net income of 4.49 billion pesos ($380 million) in the April-June period, down from 4.65 billion pesos during the same three months of 2010. Revenue rose 9% to 88.37 billion pesos ($7.49 billion).

CEO Scot Rank says spending to open new stores cut into profits but will help performance in the second half of the year.

PITTSBURGH — Giant Eagle and the international nonprofit organization, Sustainable Fisheries Partnership (SFP), have announced a partnership to develop a comprehensive sustainable seafood procurement strategy.

Simpsonville, S.C. -- Centro Properties Group US announced two retailers will be joining Fairview Corners, located in Simpsonville, S.C.
 
Wild Oats Brewery will occupy a 4,556-sq.-ft. space; Upstate Gold Exchange will occupy a 1,500-sq.-ft. space.
 
Centro Properties Group, based in New York City, is the owner of Fairview Corners.