Sales & Marketing

SAN JOSE, Calif. — eBay reported that revenue for the second quarter ended June 30, increased 25% to $2.8 billion, compared with the same period of 2010. The company recorded second quarter net income on a GAAP basis of $283.4 million, or 22 cents per diluted share, and non-GAAP net income of $630.9 million, or 48 cents per diluted share.

The company reported that its PayPal business' net total payment volume grew 34% to $28.7 billion in the second quarter of 2011 compared to the same period of last year.

Washington, D.C. – Back-to-school sales are expected to be flat this coming season, according to the 2011 Back-to-School survey, issued Thursday by the National Retail Federation and conducted by BIGresearch. The study showed that families with children in grades K-12 will spend an average of $603.63 on apparel, school supplies and electronics, a few dollars short of last year’s $606.40 average.

PLANO, Texas  — JCPenney said Tuesday that its veteran marketing chief Mike Boylson has retired from the company. His successor will be selected by newly minted CEO Ron Johnson in what will be the former Apple executive’s first senior-level appointment at JCPenney.

Boylson was with the department store chain for more than three decades, the last eight years as chief marketing officer. He said in June he would retire from the company on July 1, according to a JCPenney spokeswoman.

SALISBURY, N.C. — Food Lion unveiled Wednesday six new stores in the Greenville, S.C., area market.

By Karen VanBrunt, [email protected]

NEW YORK — Kmart is changing its approach to fashion with a new campaign focused on individual style rather than name brands or trends. The campaign, titled "Money can't buy style," will debut this fall and will feature non-actors in Kmart looks they've created themselves.

Waterford, Conn. -- Westport, Conn.-based Charter Realty & Development Corp. said it has been hired by Chase Enterprises to lease the 300,000-sq.-ft. Cross Roads Plaza, located in Waterford, Conn.

Cross Roads Plaza is anchored by Lowe’s, BJ’s, Bob’s and Regal Cinema.
 

New York City -- While the majority of global consumers still perceive store brands to be the same as or better than national brands, a one year trend analysis indicates that their positive perceptions toward store brands may be starting to decline slightly. This is the latest finding from a study conducted by Ipsos Marketing, Consumer Goods.