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Sales & Marketing

  • Stein Mart new campaign looks to build online community

    JACKSONVILLE, Fla. — Stein Mart announced that it has partnered with its new ad agency, ArnoldNYC for the launch of "Love at First Find," a national campaign focusing heavily on digital and social engagement. The integrated effort – consisting of digital, social media, TV, print and radio – stars real Stein Mart customers with the goal of fostering an online community of fans via Facebook and Stein Mart's website, the company reported. The campaign is the first work from ArnoldNYC since being named Stein Mart's agency of record in June.

  • Uniqlo Pop-Ups

    Uniqlo is popping-up all over Manhattan. As the prelude to the opening of its Fifth Avenue global flagship in October, the Japanese apparel retailer opened four temporary “Brand Shops” around the city. Each location is cleverly designed and smartly outfitted.

  • Macy's Inc. announces store, online tech innovations

    CINCINNATI — Macy's Inc. has announced the launch of a series of technology innovations in its Macy's and Bloomingdale's stores and websites designed to improve shopper experience.

  • Stein Mart launches national ad campaign with social media focus

    Jacksonville, Fla. -- Stein Mart said Tuesday that it has partnered with ad agency ArnoldNYC to launch a national campaign focusing on digital and social engagement.

    "Love at First Find," which launched Monday, consists of digital, social media, TV, print and radio, and stars real Stein Mart customers with the goal of fostering an online community of fans via Facebook and Stein Mart's website.

  • Family Dollar testing ShopperGauge Learning Lab

    Winston-Salem, N.C. -- RockTenn and BVI Networks announced the debut of its first large-format ShopperGauge Retail Learning Lab at Family Dollar Stores.

    The goal is to provide a state-of-the-art “learning laboratory” in a set of real stores where Family Dollar and its suppliers can test designs, displays and promotions with customers, ultimately improving the in-store shopper experience.

  • Neiman Marcus Q4 loss widens on debt-related expense as sales rise 11%

    Dallas -- Neiman Marcus Group reported a fiscal fourth-quarter loss on debt-related expense and slightly lower margins, even as its revenue rose 11%.

    For the quarter ended July 30, Neiman Marcus lost $61.4 million, compared with a year-earlier loss of $32.8 million. Excluding a $42.7 million after-tax loss on debt extinguishment, the adjusted loss was $18.7 million. Gross margin narrowed to 30.5% from 30.9%.

  • Best Buy quarter shows little sign of tech splurging

    MINNEAPOLIS — Earnings and comparable-store sales slipped at Best Buy, where the retailer suffered slower sales in key departments and a slowdown in consumer spending. Best Buy  has reported net earnings of $177 million, or 47 cents per diluted share, for its fiscal second quarter ended Aug. 27, compared with $254 million, or 60 cents per diluted share, for the prior-year period.

  • Macy’s launches tech pilots at namesake and Bloomingdale’s stores

    Cincinnati -- Macy’s said Tuesday it is piloting or launching a series of tech innovations designed to engage customers and drive sales.

    Among the announced programs are free WiFi service in Macy’s and Bloomingdale’s stores to enable customer use of smartphone apps and in-store tablet shopping. The service, accessible by the end of October, will be activated in 230 Macy’s and nine Bloomingdale’s stores, as well as in the junior’s and young men’s departments of another 79 Macy’s stores.

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