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Denny’s licenses APT test-and-learn management system


Washington, D.C. -- Applied Predictive Technologies said Tuesday that family restaurant chain Denny’s Corp. has licensed APT's Test & Learn Management System.

Denny’s will use APT’s solution to test strategic and tactical initiatives across its 1,670 restaurants.

“APT’s solution enables us to rapidly innovate by more accurately predicting the impact of new ideas,” said Frances Allen, CMO, Denny’s. “This solution better equips us to bring winning ideas to our franchisees and successfully maximize visits, profits and guest satisfaction.”

Test & Learn is a fact-based solution designed to choose, target and tailor strategic and tactical actions for maximum impact and profitability.

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