Sales & Marketing

BOCA RATON, Fla. — Office Depot is looking to gain a share of the popular e-reader market with the news that, beginning Sept. 25, it will offer the Amazon Kindle through its retail stores.

Mooresville, N.C. -- Lowe’s is replacing its “Never Stop Improving” tagline with a new one, “Never Stop Improving” as part of its new brand strategy.

As part of the program, the chain is launching a new advertising campaign Monday, Sept. 19, 2011. Also, Lowe’s will soon be launching MyLowes, a online tool to help customers manage their homes and home improvement projects through every stage.

MATTHEWS, N.C. — Family Dollar Stores announced that it has named Trey Johnson to the newly created position of SVP food. Johnson will report to Dorlisa Flur, EVP and chief merchandising officer.

NEW YORK — One-in-six Americans (15%) uses an e-reader device, a new study from Harris Interactive found. This is up from less than 1-in-10 (8%) last year. 

Legendary crooner Tony Bennett must live by the proverb if you love what you do you’ll never work a day in your life. He just observed his 85th birthday, has an exclusive deluxe edition of his album “Duets II” hitting Target stores today and is scheduled to perform throughout the United States during the remainder of the year. The new album is the second time Bennett has offered an exclusive mix of songs at Target with the first being the 2006 release of “Duets An American Classic.”

NAPERVILLE, Ill. — OfficeMax announced the fifth anniversary of its A Day Made Better program to support teachers. Through the program, OfficeMax will surprise 1,000 teachers on Oct. 4 with $1,000 each worth of school supplies. 

Bridgeview, Ill. -- Rose Paving Co. has completed a major parking feet enhancement program at 7-Eleven locations in the northeastern United States. The project, which involved 970,463 sq. ft. of space, spanned the course of five weeks. Work ranged from two-inch mill and overlay to full parking lot reconstruction at more than 75 7-Eleven stores in Maryland, New Jersey, and Virginia -- all while stores remained open.

New York City -- Robert Tacker, former chief marketing officer at Target, has been appointed executive director for Adopt-A-Classroom, a national nonprofit organization dedicated to supporting teachers and ensuring all children have equal access to quality education.

Thacker joins the group following four decades in marketing and advertising at OfficeMax, Target and Sears and as former President and CEO of BBDO Minneapolis.